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Why my small business switched to Xero

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The post Why my small business switched to Xero appeared first on Xero Blog.
From guest author David Koch a small business and finance expert, and co-host of Australian TV show Sunrise.

I'm not a huge fan of the Super Bowl, but I love seeing the ads. They're always the highlight of the whole event for a lot of people. This year there was a great ad by BMW that showed a clip of two TODAY show hosts from 1994 who were reading an email address out loud. It was obviously the first time they'd done so. They didn't know how to pronounce an '@'. This led to the perplexed duo questioning "what is internet anyway?"

Today's rapid outpouring of technology and innovation often leaves business owners wondering "what is this?" and "do I really need it?" In a lot of cases, perhaps not. Small businesses have enough on their plate without trying to educate themselves on every single new 'life-changing' product or service. But when it come…